The Roles of Culture, Subculture, and Social Class in...

Principles of Marketing The Roles of Culture, Subculture and Social Class in Consumer Behavior Introduction The depth and variety of global expansion strategies today is accelerating rapidly as companies historically who have been highly effective in marketing, selling and service look to new nations to continue growing sales and profits. The roles of culture, subcultures and social classes serve as the framework for gaining new access into foreign markets. The effect of cultural distances in the areas of cultures, subcultures and social classes has also led all companies to become more agile and market-driven versus being locked into their own processes and procedures (Moon, Park, 18). Global expansion ahs forced companies to recognize the critically important role culture, subculture and social class all play in the context of planning, executing, monitoring and modifying marketing strategies over time. As there is an abundance of research on how these three aspects of a given nation or region affect marketing strategies, often forcing them to become much more sensitive to regional relig ious and moral priorities and considerations (Lu, Rose, Blodgett, 94). Cultural, subculture and social class are also the boundaries of effective services marketing strategies as well, as each of these areas must be considered in creating a unique value proposition that resonates with trust. The ability to create customer loyalty in a foreign nation begins by understanding andShow MoreRelatedFactors that influence consumer buying behavior1747 Words   |  7 Pagesinfluence consumer buying behavior There are a lot of subjects for marketers to understand in order to get more customers purchasing their companies’ products or brands. Consumer buying behavior is one of the studies that marketers need to understand. 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